Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.
Books By Richard A. Gershon - Author
Richard A. Gershon is a Professor in the School of Communication at Western Michigan University where he teaches courses in Media Management and Telecommunications. Dr. Gershon is an internationally recognized scholar having authored eight books and over 50 book chapters and journal articles on the subject of media business strategy as well as communication technology and innovation.