Books By Ralf Leinemann - Author

Dr Ralf Leinemann has more than 15 years' experience working in international PR, marketing and business development departments in the high-tech industry. He is PR Director for Hewlett-Packard's Imaging and Printing Group in Europe, the Middle East and Africa. Elena Baikaltseva is responsible for business development in Technology practice at Echo Research in the UK. Whilst writing the book, she was Public Relations and Marketing Communications Manager for Advanced Micro Devices (AMD) in Moscow, where she was responsible for communications in Russia, CIS and emerging markets in EMEA (Europe, Middle East and Africa). She has ten years' experience in communications and PR functions working for AMD, and previously for Hewlett-Packard, and with various PR agencies.