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Professor Lynda Lee Kaid - Author

About the Author

Books by Professor Lynda Lee Kaid

Handbook of Political Communication Research

Handbook of Political Communication Research

Author: Professor Lynda Lee Kaid Format: Hardback Release Date: 01/12/2015

The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a must-have resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

Encyclopedia of Political Communication

Encyclopedia of Political Communication

Author: Professor Lynda Lee Kaid Format: Hardback Release Date: 26/02/2008

Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two volume resource considers political communication from this broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Considerable attention is devoted to major sources of political communication and to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages and the effects of all types of media and message types. Key Features - Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web, ensuring up-to-date and relevant content for teaching, research and learning - Includes news media coverage and journalistic analysis of politics, political issues, political figures and political institutions to provide a fully rounded view of alternatives perspectives - Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees and other participants in political processes to enhance understanding of the issues in a wide range of political groups. The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings. Key Themes Biographies Books, Films, Journals, Television Democracy, Democratization Education and Non-Profit Organizations Elections Government Operations and Institutions Legal and Regulatory Media Events Media Outlets and Programmes Role of Media in Political Systems News Media Coverage of Politics, Political Affairs Theoretical Approaches Types of Political Media Political Attitudes Political Campaigns Political Events Political Groups and Organizations Political Issues Political Journalism Theoretical Concepts Women in Politics

The SAGE Handbook of Political Advertising

The SAGE Handbook of Political Advertising

Author: Professor Lynda Lee Kaid, Christina Holtz-Bacha Format: Hardback Release Date: 03/08/2006

The contributors to this Handbook examine the differences as well as the similarities of political advertising among the electoral processes of democracies globally. For each country or region, chapter authors provide an overview of research on political advertising and address political advertising history, political and regulatory systems related to political advertising, the effects of media system structures and the effects of new technologies on political advertising. The editors provide overview and comparative chapters and address the effects of political advertising on the voters and the systems of which it is a part.

Handbook of Political Communication Research

Handbook of Political Communication Research

Author: Professor Lynda Lee Kaid Format: Paperback / softback Release Date: 28/05/2004

The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a must-have resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

The Millennium Election Communication in the 2000 Campaign

The Millennium Election Communication in the 2000 Campaign

Author: Professor Lynda Lee Kaid Format: Hardback Release Date: 28/08/2003

The Millennium Election highlights some of the most important campaign communication from the 2000 elections, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication-and these forms must work together to engage a new generation of voters.

The Millennium Election Communication in the 2000 Campaign

The Millennium Election Communication in the 2000 Campaign

Author: Professor Lynda Lee Kaid Format: Paperback / softback Release Date: 25/08/2003

The Millennium Election highlights some of the most important campaign communication from the 2000 elections, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication-and these forms must work together to engage a new generation of voters.

The Electronic Election Perspectives on the 1996 Campaign Communication

The Electronic Election Perspectives on the 1996 Campaign Communication

Author: Professor Lynda Lee Kaid Format: Paperback Release Date: 13/12/1998

In this volume, editors Kaid and Bystrom assembled a unique collection of research and analysis focused on the electronic communication in the context of the 1996 political campaign. The contributions included here represent both candidate-controlled communication, such as political advertising, convention appearances, and internet sites, as well as media communication through news and debates that are not under the control of the candidate. Part I, The Battle to Control Campaign Messages, focuses on the campaign messages transmitted to voters through the electronic media, and Part II, Messages From Candidates and Voters, contains discussions of the political advertising messages at the presidential level and in major statewide races. Among the significant research results included here are details on the role of women candidates and new perspectives on the antecedents of voter cynicism and the parts that various communication formats play in voter disengagement. Overall, this volume provides a rich variety of theoretical and methodological approaches to election communication and offers valuable insight into the communication interaction between voters, candidates, and the mass media in the 1996 campaigns. As such, The Electronic Election represents a thorough analysis of the current state of campaign communication for scholars and students in all areas of political study.

The Electronic Election Perspectives on the 1996 Campaign Communication

The Electronic Election Perspectives on the 1996 Campaign Communication

Author: Professor Lynda Lee Kaid Format: Hardback Release Date: 13/12/1998

In this volume, editors Kaid and Bystrom assembled a unique collection of research and analysis focused on the electronic communication in the context of the 1996 political campaign. The contributions included here represent both candidate-controlled communication, such as political advertising, convention appearances, and internet sites, as well as media communication through news and debates that are not under the control of the candidate. Part I, The Battle to Control Campaign Messages, focuses on the campaign messages transmitted to voters through the electronic media, and Part II, Messages From Candidates and Voters, contains discussions of the political advertising messages at the presidential level and in major statewide races. Among the significant research results included here are details on the role of women candidates and new perspectives on the antecedents of voter cynicism and the parts that various communication formats play in voter disengagement. Overall, this volume provides a rich variety of theoretical and methodological approaches to election communication and offers valuable insight into the communication interaction between voters, candidates, and the mass media in the 1996 campaigns. As such, The Electronic Election represents a thorough analysis of the current state of campaign communication for scholars and students in all areas of political study.

Political Advertising in Western Democracies Parties and Candidates on Television

Political Advertising in Western Democracies Parties and Candidates on Television

Author: Professor Lynda Lee Kaid, Christina Holtz-Bacha Format: Paperback / softback Release Date: 02/02/1995

In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and/or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

Political Campaign Communicaton A Biliography and Guide to the Literature 1973-1982

Political Campaign Communicaton A Biliography and Guide to the Literature 1973-1982

Author: Professor Lynda Lee Kaid, Anne Johnston Wadsworth Format: Hardback Release Date: 28/07/1985

No descriptive material is available for this title.