Books By Noha El-Bassiouny - Author

Noha El-Bassiouny is Vice Dean for Academic Affairs, Professor and Head of Marketing at the Faculty of Management Technology, the German University in Cairo (GUC), Egypt. She also acts as the academic coordinator of the Business and Society research group, which aims at bridging the interface between business and society in the modern world in terms of research, teaching, and community outreach. Her research interests lie in the domains of consumer psychology, Islamic marketing, ethical marketing, corporate social responsibility, and sustainability. She has wide international exposure and has published her works in reputable journals including the Journal of Business Research, the International Journal of Consumer Studies, the Journal of Consumer Marketing, the Social Responsibility Journal, the Journal of Islamic Marketing, the International Journal of Bank Marketing, the International Journal of Pharmaceutical and Healthcare Marketing, the Journal of Cleaner Production as well as Young Consumers. She is cur