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Neil Richardson - Author

About the Author

Books by Neil Richardson

A Coward if I Return, A Hero if I Fall Stories of Irishmen in World War I

A Coward if I Return, A Hero if I Fall Stories of Irishmen in World War I

Author: Neil Richardson Format: Paperback / softback Release Date: 10/04/2020

IRELAND'S FORGOTTEN LEGACY In 1914-1918, two hundred thousand Irishmen from all religions and backgrounds went to war. At least thirty-five thousand never came home. Those that did were scarred for the rest of their lives. Many of these survivors found themselves abandoned and ostracised by their countrymen, their voices seldom heard. The book includes: The first Victoria Cross Leading the way at Gallipoli and the Somme North and South fighting side by side at Messines Ridge Ireland's flying aces Brothers-in-arms - heart-rending stories of family sacrifice The lucky escapes of some; the tragic end of others The homecoming - why there was no hero's welcome Includes over 300 photographs and items of memorabelia from the lives of these brave men and their families. An important book that opened up the conversation in Ireland about our role in World War I. Updated, and with a new introduction.

Customer-Centric Marketing Supporting Sustainability in the Digital Age

Customer-Centric Marketing Supporting Sustainability in the Digital Age

Author: Neil Richardson, Jon James, Neil Kelley Format: Hardback Release Date: 03/03/2016

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

According to their Lights

According to their Lights

Author: Neil Richardson Format: Paperback / softback Release Date: 04/09/2015

Customer-Centric Marketing Supporting Sustainability in the Digital Age

Customer-Centric Marketing Supporting Sustainability in the Digital Age

Author: Neil Richardson, Jon L. James, Neil Kelley Format: Paperback / softback Release Date: 03/02/2015

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

Who on Earth is God? Making Sense of God in the Bible

Who on Earth is God? Making Sense of God in the Bible

Author: Neil Richardson Format: Paperback / softback Release Date: 23/10/2014

How should we understand the God of the Bible? How do we make sense of God's apparently changing character in the Bible theologically? God is not obvious - unlike all the animate and inanimate objects which we can see around us. God does not appear to fulfill any useful purpose; what is God for or about? Is God just a mystery? Or a problem? Or both? In Who On Earth is God?: Making Sense of God in the Bible Neil Richardson provides the answers to these fascinating questions. Richardson tackles the hard issues surrounding some of the more problematic passages head on, looking at divine anger, violence and jealousy, and suggesting how these can be interpreted. The book engages with the difficult questions posed by contemporary issues, and the 'new atheism' pioneered by popular writers such as Richard Dawkins. This takes discussion 'beyond the bible' into later developments in thought, and notions of God in a post-modern context. This is an indispensable guide for people with or without faith, wrestling with these difficult, and eternal, questions and themes.

Sustaining Preachers and Preaching A Practical Guide

Sustaining Preachers and Preaching A Practical Guide

Author: Neil Richardson, George Lovell Format: Hardback Release Date: 13/01/2011

This is a textbook on preaching from an ecumenical perspective, covering the foundations and practice of preaching. In our rapidly changing world, Christian preaching is as important as ever, but makes even greater demands of the preacher than in the past. It is being challenged by new forms of worship and communication at a time when it is becoming more difficult for preachers to address the complex issues of modern life in relation to Christianity. This book is designed to help preachers to sustain themselves and each other in their work and to realize their full potential by helping them to re-affirm the importance of preaching by rehearsing its biblical and theological basis and to understand the cycles, dynamics and rhythms of their vocation and to engage with them constructively. It offers clear guidelines on how to construct a sermon and use contemporary professional support services throughout their preaching ministry and to develop their own support networks. So the book emphasizes what preachers themselves, personally and through supportive networks, can do to sustain and develop their preaching ministries.

Sustaining Preachers and Preaching A Practical Guide

Sustaining Preachers and Preaching A Practical Guide

Author: Neil Richardson, George Lovell Format: Paperback / softback Release Date: 13/01/2011

This is a textbook on preaching from an ecumenical perspective, covering the foundations and practice of preaching. In our rapidly changing world, Christian preaching is as important as ever, but makes even greater demands of the preacher than in the past. It is being challenged by new forms of worship and communication at a time when it is becoming more difficult for preachers to address the complex issues of modern life in relation to Christianity. This book is designed to help preachers to sustain themselves and each other in their work and to realize their full potential by helping them to re-affirm the importance of preaching by rehearsing its biblical and theological basis and to understand the cycles, dynamics and rhythms of their vocation and to engage with them constructively. It offers clear guidelines on how to construct a sermon and use contemporary professional support services throughout their preaching ministry and to develop their own support networks. So the book emphasizes what preachers themselves, personally and through supportive networks, can do to sustain and develop their preaching ministries.

Develop Your Marketing Skills

Develop Your Marketing Skills

Author: Neil Richardson, Ruth M. Gosnay Format: Paperback / softback Release Date: 03/11/2010

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

A Quick Start Guide to Mobile Marketing Create a Dynamic Campaign and Improve Your Competitive Advantage

A Quick Start Guide to Mobile Marketing Create a Dynamic Campaign and Improve Your Competitive Advantage

Author: Neil Richardson Format: Paperback / softback Release Date: 03/10/2010

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth. A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing; the increasing use of mobile technology within social network sites; marketing communications as a research tool; how m-commerce can add value for customers and other micro-environmental stake holders and crucially, the future of digital marketing tools This 'how to' guide, containing real life examples of good contemporary practice, explains how the theories and tools described work in actual business scenarios to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.

A Coward if I Return, A Hero if I Fall Stories of Irishmen in World War I

A Coward if I Return, A Hero if I Fall Stories of Irishmen in World War I

Author: Neil Richardson Format: Paperback / softback Release Date: 27/09/2010

IRELAND'S FORGOTTEN LEGACY In 1914-1918, two hundred thousand Irishmen from all religions and backgrounds went to war. At least thirty-five thousand never came home. Those that did were scarred for the rest of their lives. Many of these survivors found themselves abandoned and ostracised by their countrymen, their voices seldom heard. The book includes: The first Victoria Cross Leading the way at Gallipoli and the Somme North and South fighting side by side at Messines Ridge Ireland's flying aces Brothers-in-arms - heart-rending stories of family sacrifice The lucky escapes of some; the tragic end of others The homecoming - why there was no hero's welcome

Paul for Today New Perspectives on a Controversial Apostle

Paul for Today New Perspectives on a Controversial Apostle

Author: Neil Richardson Format: Paperback / softback Release Date: 28/01/2009

Neil Richardson invites readers who struggle to engage with Paul's writings to take a fresh look and to rediscover the relevance of one of Christianity's most maligned writers for today's Church. Written in an accessible and conversational style, the book shows how the findings of modern biblical scholarship need not be confined to the ivory towers but can be made accessible to a wider readership.