Books By Marc Steinberg - Author

Marc Steinberg is associate professor of film studies at Concordia University, Montreal. He is author of Anime’s Media Mix: Franchising Toys and Characters in Japan (Minnesota, 2012) and its Japanese expanded version and translation Why is Japan a “Media Mixing Nation”? (Naze Nihon wa “media mikkusu suru kuni” nano ka). He is also coeditor of Media Theory in Japan.