Kathleen D. Vohs, PhD, is Associate Professor of Marketing at the Carlson School of Management at the University of Minnesota. She holds a McKnight Presidential Fellowship and is the Board of Overseers Professor of Marketing. Dr. Vohs has more than 120 professional publications, including six books. Her research is concerned with self-regulation, particularly in regard to impulsive spending and eating, decision making, self-esteem, the fear and feeling of being duped, self-escape behaviors, and the psychology of money. Roy F. Baumeister, PhD, is Professor Emeritus of Psychology at Florida State University and at the University of Queensland in Australia. One of social psychology's most highly cited researchers, Dr. Baumeister has been conducting research, teaching, and thinking about the human self since the 1970s. His work spans multiple topics, including self and identity, self-control, interpersonal rejection and the need to belong, sexuality and gender, violence and evil, self-esteem, self-presentation,
