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Bernard Marr - Author

About the Author

Books by Bernard Marr

Big Data

Big Data

Author: Bernard Marr Format: Paperback / softback Release Date: 30/01/2015

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. * Discusses how companies need to clearly define what it is they need to know * Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions * Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them * Includes many high-profile case studies from the author's work with some of the world's best known brands

25 Need-To-Know Key Performance Indicators

25 Need-To-Know Key Performance Indicators

Author: Bernard Marr Format: Paperback / softback Release Date: 21/08/2014

Includes 10 handy do's and don'ts of using KPIs Want to measure the performance of your people and your business? Need a quick overview of the most useful KPIs and how to use them? Only want what you need to know, rather than reams of theory? With the critical Key Performance Indicators required to understand your employees, financials and customers, this book tells you what you need to know, fast. 'This book does a fantastic job of narrowing down the best KPIs for you and your team. It's short, sharp and incredibly useful.' --Thomas H. Davenport, Distinguished Professor at Babson College and author of BigData@Work

Key Performance Indicators (KPI)

Key Performance Indicators (KPI)

Author: Bernard Marr Format: Paperback / softback Release Date: 16/02/2012

Short, practical overviews of the most useful Key Performance Indicators (KPIs) for business in an easy-to-use format.

The Intelligent Company

The Intelligent Company

Author: Bernard Marr, Thomas H. Davenport Format: Hardback Release Date: 26/02/2010

This practical book provides managers with five essential steps to improve their business intelligence and allow them to carry out the kind of reality check they need to maintain competitive advantage for their organization. The author's simple, step-by-step model offers managers a vital tool for analyzing their business and improving performance.

Managing and Delivering Performance

Managing and Delivering Performance

Author: Bernard Marr Format: Paperback / softback Release Date: 15/12/2008

Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book, Strategic Performance Management, the author focuses on the unique challenges public sector organizations face when tackling the issues of strategic performance management. Drawing on his extensive experience of working with numerous government, public sector, and not-for-profit organizations over the author covers: * The context of decision making in the public sector * The significance of the use of budgeting for performance management, and the impact of performance measurements on budgets * A huge range of underpinning cases and examples from the public sector, including cases on the Home Office and the NHS in the UK, and the US Air Force For senior executives in the public sector and government, and for faculty and students in the field this is the authoritative strategic level treatment of this fast-growing area.

Strategic Performance Management

Strategic Performance Management

Author: Bernard Marr, Dina Gray Format: Hardback Release Date: 24/03/2006

This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant and meaningful performance indicators to assess performance, and then use them to extract real management insights and improve everyday strategic decision making as well as organizational learning. A key focus of the book is the important issue of creating value from intangible assets. Much has been written about the importance of intangible assets such as knowledge, skills, relationships, culture, practices, routines, and intellectual property as levers for organisational success. However, little has been published that tells managers how to do that. This book moves beyond just raising awareness and provides practical tools and templates, gathered in many extensive case studies with world-leading organizations. The key issues the book addresses are: * How do we identify the strategic value drives, especially the intangibles, in our organisations? * How do we understand their strategic value using the powerful mapping tools? * How do we then measure the business performance? * How do we use performance indicators to improve decision making and organisational learning? * How do we align performance reviews and risk management with our strategy? Well grounded in theory and packed with case studies from around the world, this book will function as a guide for managers as well as a reference work for students and researchers. The tools described in this book are not only suitable for leading international corporations, but have been designed to be equally appropriate for not-for-profit organizations, central and local government institutions, small and medium sized businesses, and even departments and business units. The ideas, tools, and templates provided allow managers to apply them straight away and transform the way they manage strategic performance at all levels of their organization.

Management Consulting Practice in Intellectual Capital

Management Consulting Practice in Intellectual Capital

Author: Bernard Marr Format: Paperback / softback Release Date: 28/10/2005

Today, many organizations recognize the importance of intellectual capital as a principal driver of firm performance and a core differentiator. The aim is to bring together the approaches of the different management consulting firms and to make their differences explicit prompting consultants to better understand the nature of intellectual capital and the potential for cross-disciplinary learning. Originally published as Journal of Intellectual Capital (2005, Vol.6, No.4)

Perspectives on Intellectual Capital

Perspectives on Intellectual Capital

Author: Bernard Marr Format: Paperback / softback Release Date: 05/01/2005

Perspectives on Intellectual Capital bridges the disciplinary gaps and facilitates knowledge transfer across disciplines, featuring views on intellectual capital from the fields of accounting, strategy, marketing, human resource management, operations management, information systems, and economics. It also offers interdisciplinary views on intellectual capital from the perspectives of public policy, knowledge management and epistemology. By analyzing the various perspectives, Editor Bernard Marr is able to present a truly comprehensive understanding of what intellectual capital is, including the state of the art thinking about it in each discipline, the common key trends, and the trajectories for future developments, learning, and practice. Contributors include many of the leading thinkers in their respective disciplines: Mie Augier and David Teece on the Economic Perspective, Bernard Marr and Goran Roos on the Strategy Perspective, Baruch Lev, Leandro Canibano, and Bernard Marr on the Accounting Perspective; Sudi Sudarsanam, Ghulam Sorwar, and Bernard Marr on the Finance Perspective; Jan Mourtisen, Per Nikolaj Bukh, and Bernard Marr on the Reporting Perspective; Lisa Fernstrom on the Marketing Perspective; Ulf Johanson on the HR Perspective; L. Martin Clotier and E. Richard Gold on the Legal Perspective; Partick H. Sullivan on the Intellectual Property Perspective; Giovanni Schiuma, Antonio Lerro, and Daniela Carlucci on the Interfirm Perspective; Ahmed Bounfour and Leif Edvinsson on the Public Policy Perspective; J-C Spender and Bernard Marr on a Knowledge-Based Perspective; Goran Roos on An Epistemology Perpsective. Foreword by Robert Grant. Bernard Marr is a Research Fellow in the Centre for Business Performance at Cranfield School of Management, UK, and Visiting Professor, University of Basilicata, Italy.