Books By Bernard Cova, Robert Kozinets, Avi Shankar - Author

Bernard Cova is Professor of Marketing at Euromed Marseilles, School of Management, France and Visiting Professor at Università Bocconi, Milan, Italy. Ever since his first papers in the early 1990s, he has taken part in post-modern trends in consumer research and marketing, while emphasizing a Latin approach (e.g. Tribal marketing). He has published on this topic in the International Journal of Research in Marketing, European Journal of Marketing, Marketing Theory and the Journal of Business Research. He is also known as a researcher in B2B marketing, especially in the field of project marketing. A member of many tribes, Robert V. Kozinets is an Associate Professor of Marketing at York University’s Schulich School of Business in Toronto, Canada. His tribal affiliations include anthropology, film, Star Trek, Star Wars and X-Files fan, coffee connoisseur, Burning Man phreak, online and offline videogame, consumer activist, technophile, blog and venomous virtual community member – and he has managed to quench h