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The Power of Instinct: The New Rules of Persuasion in Business and Life
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. People don't make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it. Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world's most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn: - What kind of messages create the greatest amount of positive associations; - Why finding new customers accelerates growth and relying on existing ones is a trap; - Why emotional stories are not enough to drive trial and long-term brand loyalty. Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you're selling the first choice for any audience.
Leslie Zane (Author), Kelli Tager, TBD (Narrator)
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Good Judgment: Making Better Business Decisions with the Science of Human Personality
An experienced organizational psychologist teaches you how to select the right employees and business partners, assess investment opportunities more shrewdly, resolve conflicts better and faster, and optimize your performance on the job using the science of personality. Psychologists widely agree that five key traits define our personalities—intellect, emotionality, sociability, drive, and diligence. Unlike emotions, which are transitory in nature, these traits determine our behaviors, including our motivations, social inclinations, reactions to crisis or complexity, patterns of thinking, and more. Organizational psychologist Dr. Richard Davis is an expert in assessing personalities. He has spent decades advising business leaders and evaluating executives from some of the world’s biggest companies, including Amazon, Target, Best Buy, Under Armour, Meta, Starbucks, Nike, LVMH, and the NBA. Over the course of his career, he has helped numerous executives make tough, highly consequential hiring calls based on personality. A company’s board might want its next CEO to be decisive, focused, and a strong communicator. Investors backing a start-up might want a leader who is not only a visionary but also a team player who doesn’t retaliate when given constructive feedback. That’s where he comes in. As a result of his life’s work, Dr. Davis has developed not only a unique perspective on what human personality is, but an indispensable toolkit for analyzing it, and using the information effectively. In Good Judgment, he brings his expertise to you. Dr. Davis explains what the science of personality is and how it works, and how all of us can use it to improve our working relationships, careers, and lives. Whether you’re a novice manager looking to hire your first assistant, a board member in need of the ideal CEO, an angel investor trying to choose between two different startups, or a new parent selecting a pediatrician, understanding the science of personality and how to utilize it is the key to exercising good judgment—at work and in life.
Richard Davis (Author), TBD, Tim Dixon, Tim H. Dixon (Narrator)
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Every Contact Leaves a Trace: My Life as a Crime Scenes Investigator
Enter the fascinating world of crime scene investigation with this chilling memoir from a senior investigator. For most people, dead bodies are horrifying. They are the physical representation of everything we're afraid of - our own mortality, the unknown, the inevitability, and lack of dignity of the end. But for Jo Ward, a dead body is absolutely fascinating… For Jo, a normal day's work involves getting up-close and personal with the dead - generally the murdered dead - exploring every inch of their battered and bloody bodies and finding the clues that will lead the police to their killers. Every scene teaches her something new. Every murder is a chance to obtain justice for the dead. Because every contact leaves a trace… Jo Ward is part of a generation of pioneering women who lead forensic investigation around the world. She investigates high-profile crimes - murder, domestic killings, infanticide, and rape. If you're a fan of Sue Black and Patricia Wiltshire, Every Contact Leaves a Trace is for you. It's a rare glimpse into a formidable woman and the world of forensics, chronicling some of Jo's toughest and most groundbreaking cases, and offering insight into how she copes despite seeing the most shocking excesses of humanity.
Jo Ward (Author), TBD (Narrator)
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The Captive Imagination: Addiction, Reality and our Search for Meaning
Brought to you by Penguin. What causes addiction, and how should we treat it? Today it is understood primarily as a brain disease, yet in this bold reimagining of addiction, pioneering psychiatrist Elias Dakwar argues that this is false. It fails to explain, among other things, why many people can enjoy drugs without developing a dependency on them. Despite decades of neuroscientific research, we aren’t much closer to truly understanding the nature of addiction, nor to addressing it effectively. In The Captive Imagination, Dakwar argues that addiction is an existential challenge, requiring a more philosophical and multidisciplinary approach, as well as a lens through which we can better understand ourselves. Addiction stems from our desire for happiness: whether addicts or not, we all struggle against meaninglessness, and resort to false solutions to our despair. Dakwar also shows how our individual capacity for self-delusion relates to our collective self-inflicted crises, from environmental destruction to social injustice. Drawing on vivid stories of his own patients, path-breaking research, and decades of clinical experience, The Captive Imagination offers a novel framework for understanding and overcoming addiction, as well as human suffering more generally. ©2024 Elias Dakwar (P)2024 Penguin Audio
Elias Dakwar (Author), TBD (Narrator)
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Beyond the Body Bully: Learn to love the body you're in with this practical expert guide from the be
Australia's bestselling anxiety and mental health author, Bev Aisbett, writing together with Rebecca Reynolds, returns with a new book on the inner Body Bully we all have in our heads. If we can improve the way we think about our bodies, that will in turn improve our lives. Why do we hate our bodies so much? Why do we constantly criticise and pressure ourselves about our bodies? Why do we strive to attain (and punish ourselves when we don't have) thin, ultra-toned bodies? We all have an inner Body Bully, and it's making us ill and unhappy. This new book from bestselling author Bev Aisbett, writing with nutritionist and adjunct lecturer, School of Population Health, UNSW, Rebecca Reynolds, recognises that body image starts in the mind - and so by giving readers gentle guidance, information, advice and techniques on topics such as body appreciation, self-compassion, reduced shame and media literacy, aims to help people identify and change their inner Body Bully's constant critical messages. Welcome to the start of your journey to beating your Body Bully and finding your inner Body Champion, and learning to love the body you're living in.
Bev Aisbett, Dr Rebecca Reynolds (Author), TBD (Narrator)
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Climate, Psychology, and Change: Reimagining Psychotherapy in an Era of Global Disruption and Climat
28 leading psychologists, therapists, and mental-health healers reflect on the potential-and necessity-of adapting clinical care in response to the climate crisis With essays from Francis Weller, Bayo Akomolafe, Hāweatea Holly Bryson, and more As the devastating impacts of the climate crisis become clear, therapists and mental-health workers are increasingly finding it necessary to integrate a response to global environmental collapse into their work with clients. Weather chaos, wildfires, heat waves, the loss of biodiversity, flash floods, and other indicators of extreme global disruption are contributing to "climate anxiety" in many of us-and in the process, exacerbating existing mental-health issues. With so many immediate and intensifying crises unfolding around us, how can therapists adapt to promote healing and growth? Climate, Psychology, and Change brings together a diverse group of psychologists and mental-health healers calling for a sea change in the field. In this provocative and necessary collection, editor Steffi Bednarek, a psychotherapist specializing in climate psychology, suggests that what is needed is "a regenerative disturbance to the commons of our profession"-an urgent and insistent call to action, but one that is also profoundly hopeful about our potential for positive change. Within Western paradigms, psychotherapy has been seen as a way to bring a distressed person back within the realm of the "familiar"-but when the "familiar" or the dominant norms of a society are actively contributing to global destruction, we need to fundamentally reconsider this approach. We can no longer think of therapeutic practice as bringing clients back to a baseline "normal"; rather, we need to help others-and ourselves-navigate an unknown future with skill and grace, building resilience for the struggles we can clearly see unfolding before us. Adopting a holistic and intersectional lens, the essays here address the historical relationships between psychology as a discipline and underlying structures (such as colonialism and capitalism) driving many of our current global crises. Conversations between Indigenous healers and Western psychotherapists reflect on what a decolonization of the field might look like, and how psychologists might reframe and re-vision its essential frameworks and tools. Other chapters dig into what psychologists have to offer the struggle for social and climate justice, such as using therapeutic tools for responding to trauma; identifying patterns in unhelpful responses to climate emergency (denial; numbness; despair); and fostering the resilience in individuals and communities that is necessary to be able to work toward creative solutions to the complex and intersecting crises we face today.
Steffi Bednarek (Author), Elena Rey (Narrator)
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The Grief Cure: Looking for the End of Loss
“A wise and perceptive journey into grief and the ways we seek to assuage it. Incredibly powerful reading for all who have known, or who will inevitably know, loss.” —Lauren Elkin, author of Flâneuse and Art Monsters In this lyrical and moving story of the world of Prolonged Grief, journalist Cody Delistraty reflects on his experience with loss and explores what modern science, history, and literature reveal about the nature of our relationship to grief and our changing attitudes toward its cure. When Cody Delistraty lost his mother to cancer in his early 20s, he found himself unsure how to move forward. The typical advice was to move through the five stages, achieve closure, get back to work, go back to normal. So begins a journey into the new frontiers of grief, where Delistraty seeks out the researchers, technologists, therapists, marketers, and communities around the world who may be able to cure the pain of loss in novel ways. From the neuroscience of memory deletion to book prescriptions, laughter therapy, psilocybin, and Breakup Bootcamp, what ultimately emerges is not so much a cure as a fresh understanding of what living with grief truly means. As Delistraty created his own ad hoc treatment plan, the American Psychiatric Association and the World Health Organization gave extended, disruptive grief an official name: Prolonged Grief Disorder. A diagnosis, based on meeting several symptoms and contingencies, has opened innovative avenues of treatment and an important conversation about a debilitating form of grief, but it has also opened a debate as to whether this form of grief, no matter how severe and unrelenting, is best approached medically at all. Braiding deep, emotional resonance with sharp research and historical insight, Delistraty places his own experience in dialogue with great writers and thinkers throughout history who have puzzled over this eternal question: how might we best face loss?
Cody Delistraty (Author), Sean Pratt, TBD (Narrator)
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Us, After: A Memoir of Love and Suicide
When a state trooper appeared at Rachel Zimmerman’s door to report that her husband had jumped to his death off a nearby bridge, she fell to her knees, unable to fully absorb the news. How could the man she married, a devoted father and robotics professor at MIT, have committed such a violent act? How would she explain this to her young daughters? And could she have stopped him? A longtime journalist, she probed obsessively, believing answers would help her survive. She interviewed doctors, suicide researchers and a man who jumped off the same bridge and lived. Us, After examines domestic devastation and resurgence, digging into the struggle between public and private selves, life’s shifting perspectives, the work of motherhood, and the secrets we keep. In this memoir, Zimmerman confronts the unimaginable and discovers the good in what remains.
Rachel Zimmerman (Author), Rachel Zimmerman (Narrator)
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Is Your Work Worth It?: How to Think About Meaningful Work
A critical examination of the complex and revealing questions we must ask ourselves about our work and the value it brings to ourselves and others. According to recent studies, barely a third of American workers, and even fewer globally, feel "engaged" at work, and nearly half are "unhappy" doing what they do for a living. In the post-pandemic era with its turbulent job markets and spiraling economic landscape, many workers find themselves wondering: is my work worth it? In Is Your Work Worth It?, a prominent philosopher and an organizational psychologist investigate the purpose of work and its value in our lives. The book asks vital questions, such as: - When and how much should we work? - Should I work for love or money? - What would make life worth living in a world without work? - What kind of mark will my work leave on the world? This essential book combines scholarship, cultural artifacts like film and literature, and inspiring stories to help us clarify what worthy work looks like, what tradeoffs are acceptable to pursue it, and what our work can contribute to society.
Christopher Wong Michaelson, Jennifer Tosti-Kharas (Author), Andrew Sellen, Christopher Wong Michaelson, Jennifer Tosti-Kharas, TBD (Narrator)
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A Leader's Destiny: Why Psychology, Personality, and Character Make All the Difference
A psychiatrist puts leadership "on the couch," with a provocative exploration of its crucial, often ignored, psychological and personal character foundations. Elias Aboujaoude's distinctive exploration of leadership provides unusual insight into understanding who should and should not be striving for leadership positions. Dr Aboujaoude takes on the culture at large, explaining how our cult-like obsession with leadership gives narcissists an edge and results in leadership failure everywhere we look-and how resisting the imperative to rise at all costs can leave many with an inferiority complex. His takedown of the "leadership industrial complex," an unholy alliance of gurus, coaches, business school professors, and TED-talkers, from Harvard on down, pokes a very sharp elbow into an industry seemingly united in a modern form of alchemy to create leadership gold-a waste of time, money, and effort, since leadership cannot be taught through books or coaching and cannot be bought. Rather, Dr Aboujaoude vividly illustrates, leaders emerge from a unique combination of personal, psychological, and situational factors that may not be easily controlled. To a large degree, great leaders are born, or happen, with the help of innate temperament, talent, opportunity, circumstances, and timing. Frank and unflinching, this refreshing take on a classic subject, with its focus on the art of knowing yourself, provides new insight into whether your psychology is aligned with the requirements of effective and happy leadership. The effect is to empower readers to understand themselves and step up if they have what it takes to lead-or find equally, often superior, ways to achieve fulfillment and leave their mark if they don't.
Elias Aboujaoude (Author), TBD (Narrator)
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In this revolutionary new book, financial psychotherapist Vicky Reynal will uncover the different ways our past experiences impact our current relationship with money. We might feel our financial behaviours are unchangeable because we haven't yet dealt with the deep-seated longings and fears that lay behind them. There are often psychological defences from our childhood that have stayed with us, following us into our adulthood: Did an emotionally absent parent leave us longing for comfort which, as an adult, we give ourselves through shopping? Were our asks always dismissed or denied by our parents, which discourages us from approaching a salary negotiation? Did we absorb a parent's lack of boundaries, which stops us from making rational financial decisions like sticking to a budget? Or maybe bullying in school left us with a longing to belong so, as adults, we overspend on nights out to be liked and 'fit in'? Vicky will deep dive into different money behaviours such as overspending, underspending, money secrets, self-sabotage and analyse how we let money interfere with our most important relationships (with partners, parents, siblings and friends). Through a mix of case studies, client stories and expertise in psychotherapy, Money on Your Mind will help you understand and unpack what is driving your financial habits for an improved and healthier relationship with money.
Vicky Reynal (Author), Unknown, Vicky Reynal (Narrator)
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Healing Through the Vagus Nerve: Improve Your Body's Response to Anxiety, Depression, Stress, and Tr
Unlock your body's natural ability to heal and process trauma with a simple, customizable approach to toning your vagus nerve. A somatic approach to treating trauma, anxiety, and depression has never been more popular. Perhaps that's because recent studies show that 80% of mind-body communication originates in the body -the vagus nerve is the superhighway that facilitates this communication. Healing Through the Vagus Nerve walks you through how the nervous system and the vagus nerve function, with approachable, non-academic language and helpful illustrations. Amanda Armstrong (founder of Rise as We) teaches all about vagal tone and the impact it has on your mental health and everyday life. Then, a variety of exercises and practices provide an adaptable approach to improving nervous system function: - Breathing techniques including diaphragmatic breathing, physiological sigh, voo breath, and the Valsalva technique - Massage techniques for the ear, neck, and abdomen - Visual techniques including lateral eye stretches, eye pushups, orienting, eye cupping, and gaze opening - Physical techniques including cold exposure, yoga, and more Featuring relatable client stories, key details of the author's own journey healing her nervous system, and a selection of entry points to help engage with the process, Healing Through the Vagus Nerve is a complete guide to improving your stress response through optimizing your vagus nerve and nervous system. Learn how to work with your nervous system instead of against it.
Amanda Armstrong (Author), Maria Liatis (Narrator)
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