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Audiobooks Narrated by Patrick O’connell
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When it comes to your relationship with marketing, it’s time to wipe the slate clean.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for.
Are you ready to harness the next big tech opportunity?
The world of “deep tech” has launched seven simultaneous global revolutions: artificial intelligence, augmented and virtual reality, blockchain and cryptocurrencies, the Internet of Things, autonomous vehicles, 3D printing, and quantum computing—a perfect storm that will drive the global economy for the next decade, to the tune of over $100 trillion.
Deep Tech outlines the promise (and potential perils) hidden within each of these emerging technology revolutions, all poised to explode into the mainstream market.
Whether you’re a Fortune 100 executive or a hungry entrepreneur, Deep Tech will teach you to become fluent in deep tech—both its language and its possibilities—preparing you to take part in the decade’s greatest opportunities.
