Business & Economics Audiobooks

The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors

When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous 'unicorns' that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: which founders are most likely to succeed?; where do the best startup ideas come from?; what's the most foolproof way of securing the funding needed to take a company to the next level?; and what's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship-but only by following an evidence-based approach that puts to rest the false narratives that surround it.

Ethan Mollick (Author), Michael Butler Murray (Narrator)

Audiobook

The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspir

Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how. Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work-and how that understanding can be applied in business settings. In The Leader's Brain, Platt explains: why two managers, when presented with the same set of information, make very different decisions; why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); how some of the most significant events in sports history, like the 'Miracle on Ice,' contain insights for how to build a team; and why even some of the most visionary business leaders can make disastrous decisions, and how to fix that. The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a 'new normal.'

Michael L. Platt (Author), Rudy Sanda (Narrator)

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Unloved Bull Markets: Getting Rich the Easy Way by Riding Bull Markets

Your empowerment tool to consistently winning in the stock market In Unloved Bull Markets: Getting Rich the Easy Way by Riding Bull Markets, a seasoned, award-winning professional money manager delivers an eye-opening and insightful take on a frequently overlooked-and critically important-investing strategy. The author walks listeners through a crash-course in how to take full advantage of the greatest opportunity for wealth accumulation: a bull market. With an emphasis on seizing investment opportunities when they actually arise, instead of just watching them recede in the rearview mirror, Unloved Bull Markets explores: the economic indicators that can disguise, fuel, or end a bull market, including inflation and interest rates, the Fed and monetary policy, and unemployment; six common pieces of bad information that lead investors astray and can result in missing out on some of the best market opportunities to come along in decades; and the perennial discussion and debate between proponents of active management and passive, index investors. Unloved Bull Markets is the perfect book for investors who seek to base their decisions on data and logic, rather than fears and intuition, and want to focus on the profitable climb instead of distressing worries.

Craig Callahan (Author), Bj Harrison (Narrator)

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Smart Leadership: Four Simple Choices to Scale Your Impact

Escape the mediocrity that ensnares so many in business and become a better, more effective leader. Have you ever wondered what it would take to be a better leader, or achieve your wildest dreams, or make a bigger difference in the world? The answer lies in the choices you make: about everything from how you spend your time to the way you view the world. Smart Leadership is the latest essential business title from internationally bestselling author of Win the Heart and Chess Not Checkers, Mark Miller. In this book, he shares the four research-based 'smart choices' the best leaders make to scale their influence and results. By teaching you how to confront reality, grow capacity, fuel curiosity, and create change, Miller will help you: bring fresh eyes and fresh thinking to your leadership approach; increase your confidence in your ability to make a difference; lead at levels you never thought possible; and accelerate your learning curve so that all these benefits come faster and more naturally. With this guide, your leadership-and your life-will be transformed forever.

Mark Miller (Author), Mark Miller (Narrator)

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Excellence Has No Borders: How a Doctorpreneur Created A World-Class Cancer Hospital Chain

As a fledgling doctor, what would you choose: practising medicine in rural India or going abroad in search of financial security? How would you face the people who depend on you if your wealth is wiped out in the stock market? How would you pursue a dream project, knowing the many challenges that lie ahead? In Excellence Has No Borders, Dr B.S. Ajaikumar, an oncologist, answers these questions in an inspiring and fascinating narrative. He details how he has made cancer treatment accessible to all and created a chain of world-class cancer hospitals across India. Providing a captivating account of his entrepreneurial journey, Dr Ajaikumar recounts the challenges and successes on the path to becoming a doctorpreneur. The book, containing lessons from his life, shows how tenacity, hard work and self-confidence can go a long way in achieving the unimaginable. It is a must-read for anyone looking for inspiration.

B.S. Ajaikumar (Author), Anuj Datta (Narrator)

Audiobook

Using Scenarios: Scenario Planning for Improving Organizations

This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity. To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making-from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities. Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.

Thomas J. Chermack (Author), Mike Lenz (Narrator)

Audiobook

SELF-MAKING TO RICHES: Becoming Rich from Nothing

SELF-MAKING TO RICHES is a non-fictional self-help book on personal finance which elaborates the major principles of building riches from scratch. This first installment of its series shall give you a glimpse into principles of wealth creation which are age-old secrets of the rich. The author touches on divers aspects like Having a vision, taking action steps to build wealth, Budgeting, Leverage, Delaying gratification, Spirituality and the importance of Health in wealth creation, while sharing his experience and other practical examples to paint a vivid picture of the path to self-made riches in the mind of the reader. You’re definitely in for an epic ride.

Hemle Martin (Author), Hemle Martin (Narrator)

Audiobook

The Age of Awakening: The Story of the Indian Economy since Independence

Indian leaders at the time of Independence had their tasks cut out. The nation that was marred by an ugly Partition, had to be prevented from coming apart at the seams. A Constitution had to be framed for a complex society. An election system had to be designed for an electorate that was mostly illiterate. An economic policy had to be shaped for a widely impoverished population. Among these aspects, the success of India's economic policy has been debatable. The economic path that India chose at that time is often questioned and criticised. It led to lacklustre growth outcomes which eventually ended in a full-blown crisis in 1991. Since then India has shifted gears. The economy has become more welcoming of the outside world and grown at a pace that has never been witnessed in its history. But why did India make these choices? What was the role of our political leaders? Where did they falter and where did they succeed? The Age of Awakening tells India's economic story since the country gained independence. It unfolds a tale of titanic figures, colossal failures, triumphant breakthroughs and great moral shortcomings. Weaving together vivid history and economic analysis, this book makes for a gripping narrative.

Amit Kapoor, Chirag Yadav (Author), Rajiv Dadia (Narrator)

Audiobook

The Learning Factory: How the Leaders of Tata became Nation Builders

Founded in 1868 by Jamshetji Tata, the Tata Group symbolizes the great Indian story of hope, growth and phenomenal success.The group played the role of a nation builder in post- independent India. Its companies were headed by legendary chairpersons, all of whom firmly believed in the importance of continuously learning and growing. What can we learn from the individual stories that come together to form this inspiring narrative? Like all great successes, this isn't one story-it is many accounts that are so powerful that the whole is so much greater than the sum of all its parts. In The Learning Factory, Arun Maira narrates people-centric episodes that bring alive the values of the Tata Group, standards that combine the high-velocity practices as well as the old-fashioned principles that make the Tata Group the giant it is today. With insightful stories of conduct that are as practically implementable as they are inspiring, this is a blueprint for the individual as well as the business that seeks success through its community of leaders, workers and thinkers.

Arun Maira (Author), Shrishendu Banerjee (Narrator)

Audiobook

Kampf der Nationen: Wie der wirtschaftliche Wettbewerb unsere Zukunft zerstört

Wettbewerb gilt im allgemeinen Verständnis als Grundvoraussetzung für wirtschaftliche Entwicklung. Die Europäische Union (EU) hat dies sogar in den vier Freiheiten des Binnenmarkts institutionalisiert. Auch in Deutschland gilt: je mehr Wettbewerb es gibt, desto mehr wirtschaftliche Dynamik bekommen wir. Doch kann man an einer solchen Denkweise tatsächlich noch festhalten? Was wäre, wenn wir dieses Modell von Grund auf neu denken würden? Ist es unserer Zeit nicht angemessen, wäre es nicht nötig, in die entgegengesetzte Richtung zu steuern? Das Gegenmodell, welches ein neues Verständnis von Wettbewerb mit sich bringt und wirtschaftliche Dynamik besser begreift, beruht auf der Arbeit des österreichischen Ökonomen Joseph Schumpeter. Er argumentiert, dass eine Wirtschaftspolitik, welche eine 'jeder gegen jeden' Mentalität nährt, wie es in der EU der Fall ist, wirtschaftlichen Fortschritt sogar behindert.

Patrick Kaczmarczyk (Author), Robert Gregor Kühn (Narrator)

Audiobook

KLEINGEWERBE GRÜNDEN für Anfänger - So einfach geht's: Wie Sie sich ganz einfach nebenberuflich selb

Sind Sie in Ihrem Job längst unzufrieden und ärgern sich seit Jahren mit mangelnder Wertschätzung, schlechter Führung oder langweiliger Arbeit herum? Wollen Sie sich vielleicht mit Ihrer persönlichen Leidenschaft ein zweites berufliches Standbein aufbauen? Reizt Sie die Vorstellung, keinem Vorgesetzten Folge leisten zu müssen und stattdessen endlich selbst gestalten zu können? Dann wagen Sie unter der kompetenten Anleitung dieses Ratgebers noch heute den Sprung in die Selbstständigkeit und gründen Sie ein Kleingewerbe genau nach Ihren Vorstellungen! Denn anders, als von vielen befürchtet, ist das keine besonders komplizierte Angelegenheit, sondern lässt sich ganz einfach von jedem bewerkstelligen. Alles, was Sie dazu benötigen, sind: eine gute Idee, Motivation, Energie und natürlich umfassende Experteninformationen - und die finden Sie in diesem Buch. Von der Anmeldung über die Versicherung bis hin zur Buchführung und Mitarbeitereinstellung werden hier die wichtigsten Aspekte der Gewerbegründung leicht verständlich und sofort umsetzbar erläutert. Mit Profitipps und Hinweisen zu Risiken und Fehlerquellen, aber auch den erfolgversprechendsten Strategien umgehen Sie zuverlässig die häufigsten Stolpersteine und entwickeln ein optimales Geschäftskonzept für Ihren eigenen langfristigen Gewerbeaufbau. Also tauchen Sie ein in die Welt der Unternehmer und machen Sie die Existenzgründung zum Erfolgserlebnis! Scheuen Sie nicht länger Aufwand und Risiko der Selbstständigkeit, sondern entdecken Sie in diesem Buch, wie einfach und unkompliziert die Kleingewerbegründung tatsächlich sein kann und machen Sie den mutigen Schritt hin zu einem beruflichen Leben in Eigenverantwortung und gestalterischer Freiheit. Verabschieden Sie sich von Bevormundung, sinnloser Tätigkeit und stupider Pflichterfüllung und genießen Sie das gute Gefühl, sich endlich uneingeschränkt verwirklichen zu können!

Damian Collins (Author), Lucas Blasius (Narrator)

Audiobook

Der reichste Mann von Babylon: Der erste Schritt in die finanzielle Freiheit

In zehn unterhaltsamen Kapiteln erzählt Clason vordergründig betrachtet Erfolgsgeschichten aus der Antike, aus Babylon, dem Finanzzentrum der Welt zu Beginn der Geschichtsschreibung. Bald entdeckt der faszinierte Leser, die faszinierte Leserin, dass sich die Gleichnisse, die er oder sie liest, nahtlos auf die heutige Welt und das eigene Leben übertragen lassen. Die einfachen Grundsätze, die damals entwickelt wurden, haben nichts an Gültigkeit verloren.

George S. Clason (Author), Wolfgang Küpper (Narrator)

Audiobook