Audiobooks by Philip Kotler

Marketing 4.0: Moving from Traditional to Digital

Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Hermawan Kartajaya, Iwan Setiawan, Philip Kotler (Author), Jonathan Todd Ross (Narrator)

Audiobook

Philip Kotler

Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought" voted on by the academic members of the American Marketing Association. The first recipient of the William L. Wilkie “Marketing for a Better World” Award from the American Marketing Association and the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. In 2005 The Financial Times surveyed 1,000 executives in 25 countries on the Most Influential Business Writers/Management Gurus and Philip Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch. The modern business topics discussed in each chapter of The Mind of a Leader Legends are closely related to the issues raised in Niccolò Machiavelli's controversial strategic masterpiece “The Prince”. The Mind of a Leader Legends is an outstanding training and development tool offering practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds.

Philip Kotler (Author), Philip Kotler (Narrator)

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Marketing 5.0: Technology for Humanity

In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, 'segments of one' marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the 'whatever-whenever-wherever' service delivery, 'everything-as-a-service' business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.

Hermawan Kartajaya, Iwan Setiawan, Philip Kotler (Author), Steve Menasche (Narrator)

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HBR's 10 Must Reads on Strategic Marketing

Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler, Theodore Levitt (Author), Bernard Setaro Clark, Susan Larkin (Narrator)

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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the 'Father of Modern Marketing,' professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors.

Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, Philip Kotler (Author), Eric Jason Martin (Narrator)

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Chaotics: The Business of Managing and Marketing in The Age of Turbulence

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

John A. Caslione, Philip Kotler (Author), Steven Menasche (Narrator)

Audiobook

Marketing 4.0. Der Leitfaden für das Marketing der Zukunft

Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. 'Marketing 4.0' beschreibt eine Vertiefung und Ausweitung des menschenorientierten Marketings - zur Einbeziehung aller Aspekte der Customer Journey. Das Hörbuch zeigt unter anderem: - wie man nach den neuen Regeln des Marketings spielt, - wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen, - welche Instrumente dafür nötig sind und wie man sie anwendet, - wie man einen loyalen Kundenstamm aufbaut. So funktioniert zeitgemäßes Marketing, das den Erfolg Ihres Unternehmens sichert. Philip Kotler gilt als Begründer der Marketinglehre. Er ist Professor für internationales Marketing an der Kellogg School of Management, Chicago und der renommierteste Marketingexperte weltweit. Hermawan Kartajaya ist Gründer von MarkPlus, der größten Marketingberatungsfirma Indonesiens. Iwan Setiawan ist Senior Consultant bei MarkPlus. Original title Marketing 4.0. Moving from Traditional to Digital Aus dem Englischen von Petra Pyka. Für die deutsche Ausgabe © Campus Verlag GmbH, Frankfurt am Main/New York, 2017. Die englischsprachige Originalausgabe erschien 2017 mit dem Titel Marketing 4.0. Moving from Traditional to Digital bei John Wiley & Sons, Inc. Copyright © 2017 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. (P) 2019 AB Publishing

Hermawan Kartajaya, Iwan Setiawan, Philip Kotler (Author), Olaf Renoldi (Narrator)

Audiobook

HBR's 10 Must Reads on Sales

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

Andris Zoltners, Harvard Business Review, James C. Anderson, Manish Goyal, Philip Kotler (Author), Tom Parks (Narrator)

Audiobook

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

How we, consumers, responded to the 2008 recession and continue to respond to its aftermath is the crux of much speculation. Will we remain 'frugal' or will we go back to our spending ways? What about this economic crisis has changed the way we live and how will it affect America's future? After decades of unfettered indulgence, Americans are spent. We over-consumed--financed with debt--which has overleveraged our country and erased 13 trillion of consumer wealth and nearly 45% in America's equities and housing values. In the process, we have decimated trust in our financial system, government, and business. In SPEND SHIFT, John Gerzema, Chief Insights Officer at Young how we are moving from mindless to mindful consumption; and how we are opting for better goods and services, rather than just 'more.' As a consequence, companies are presented with an extraordinary opportunity to revolutionize their models to reconnect with the new, unwound consumer. Businesses that adapt to these new consumer behaviors will drive business that scale reputation, not debt, and that will expand profit margins by delivering both 'value' and 'values.' Through insight, social data, and in depth observation, SPEND SHIFT analyzes the changing American consumer psyche, documents the five shifting values and consumer behaviors that are remaking America, and explains what it means to businesses and leaders. This will be a must-read for anyone interested in how consumerism is changing and how to understand and connect with consumer during and after the recession.

John Gerzema, Michael D'antonio, Philip Kotler (Author), Ray Chase (Narrator)

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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesspeople who mix cause and commerce are often portrayed as sinners or saints: Either they are heartless, opportunistic corporate 'causewashers' cynically exploiting nonprofits to make a buck, or they are visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Instead of black and white, the intersection of doing well and doing good is painted many shades of gray. Over the past 30 years, corporations have created numerous programs that generate significant resources for nonprofit partners while achieving business objectives. Stadiums could be filled with all the social entrepreneurs who've learned the hard way that a commitment to 'doing the right thing' alone is not enough to guarantee commercial viability. Whether one works for a Fortune 500 behemoth or a start-up, cause marketing requires a delicate balancing act between what it takes to generate financial and social dividends. Cause marketing is not a panacea, but for many businesses it can yield tremendous returns. For many businesspeople, it can add tremendous personal satisfaction to a job well done. This is a cause MARKETING book, not a CSR treatise. It is meant for businesspeople who want their work to generate positive social impacts, but need to produce bottom line business results. Written in a practical, 'were in this together' style, it makes the case that purpose-driven marketing has moved from a 'nice to do' to a 'must do' for businesses that want to thrive in today's marketplace.

David Hessekiel, Nancy Lee, Philip Kotler (Author), Christine Marshall (Narrator)

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Market Your Way to Growth: 8 Ways to Win

The US, Europe, and Japan are facing the prospect of low and slow economic growth for the balance of this decade. Their economies will not be able to create enough jobs to match the size and growth of their workforces especially for younger workers, nor will they keep pace with generating the tax revenues needed to even begin to deleverage their countries enormous accumulated public debt. How can businesses grow in this difficult macroeconomic environment? In this book, Professor Kotler explains the seven basic pathways that can deliver growth even in a slow growth economy: Grow by Building Your Market Share. What is the best way to out-perform your competitors and grow your market share? Grow by Developing Enthusiastic Customers and Stakeholders. How can your company create fans and develop dedicated supply chain partners? Grow by Building a Powerful Brand. What can your company do to design and implement a powerful brand to serve as a living platform for its strategy and actions? Grow by Innovating New Products, Services and Experiences. How can your company develop a culture of innovation and think freshly about new offerings and experiences? Grow by International Expansion. How can you identity international macro and micro pockets of high growth and enter them successfully? Grow by Acquisitions, Merger and Alliances. How can our company grow through identifying attractive partnering opportunities through acquisitions, mergers and alliances? Grow by Building an Outstanding Reputation for Social Responsibility. How can we improve our companys social character to win more respect and support from the public and our stakeholders?

Milton Kotler, Philip Kotler (Author), Mark Weatherup (Narrator)

Audiobook

Marketing 4.0

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel a las marcas. Por eso, ahora más que nunca, es necesario reorientar nuestras prácticas de marketing para ganar el apoyo y confianza del cliente. Si conseguimos superar sus expectativas no solo nos comprará, sino que nos recomendará. Para ello es necesario ofrecer experiencias transparentes y coherentes, y cubrir cada aspecto del producto que este demande: marcas más humanas, mayor compromiso, ofertas mejores y más personalizadas. Es el marketing 4.0. Para lograr ese compromiso del cliente y su recomendación, los autores de Marketing 4.0 nos proponen combinar lo mejor de ambos mundos, el marketing tradicional y el marketing digital. Nos indican cómo poner en marcha estrategias 360º complementándolas con inteligencia artificial para mejorar la productividad del marketing, o el big data para adaptarnos mejor a las necesidades del cliente. Kotler, Kartajaya y Setiawan apoyan sus teorías en múltiples casos de empresas de todo el mundo, entre las que destacan algunas que operan en España, como Leroy Merlin, Toyota, Telefónica, Correos, KFC o Altamira. Grabado en español ibérico (España).

Hermawan Kartajaya, Iwan Setiawan, Philip Kotler (Author), Por Confirmar (Narrator)

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