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Audiobooks by Molly Norris Walker
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Here’s the cold, hard truth: ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases… from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine.
What is design-driven growth?
Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.
Who is this book for?
Design-Driven Growth answers the question, “I’ve launched - now what?” It is relevant to anyone working on digital product performance, no matter their job title. This book is for global practitioners outside of the Silicon Valley bubble, from early-stage startups to mature scale-ups across the private, public, and social sectors.
What is the book about?
This one-sitting read is broken into the following chapters:
- Defining Growth
- Simplifying Value Propositions
- Crafting Growth Funnels & Loops
- Building Personalization at Scale
- Seeking Expansion at B2B Companies
Praise for Design-Driven Growth
'Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so.' -Brant Cooper, The New York Times Bestselling Author of The Lean Entrepreneur
“Molly does a great job breaking down the seemingly complex concepts for growth for businesses and designers solving growth problems.” -Chetana Deorah, Director of Product Design, Coursera
Contrary to what you often hear, high growth products are NOT overnight successes. Your competitors would love you to believe that the market is saturated, that you can't build a user base from scratch, that there's no reason to act. In short: that you can't win. Blockbuster products are often considered spontaneous, but it's the less visible designing and iterating that make it possible.These are long-term achievements.
As a user experience professional, you have the power to influence the future of companies' trajectories and peoples' lives. This book will show you how to run day-to-day design operations in a way that convinces ever-increasing networks of people around the world to take action on behalf of your cause. Through real-world case studies, we'll uncover dozens of simple, and low-cost, design techniques deployed by companies of all sizes, from early-stage startups and mature scale-ups.
In order to amplify the value customers receive from a product or service, we'll focus on what UX designers can contribute in the collaboration between developers, product managers, and marketers. And in doing so, we'll embrace specific methods at the intersection of design thinking and growth hacking to identify the user interface elements that driver user acquisition.
If design is your tool and growth is your goal, this is your guide.
Reviews:
'A must read for professionals wishing to up their game. Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so.' -Brant Cooper, The New York Times Bestselling Author of The Lean Entrepreneur
'This book will get you promoted.' -Luke Marshall-Waterfield, The Mayor of London Head of Digital Communications
