The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding risk in and how we can re-examine and re-shape our relationship with uncertainty to live more productive and successful lives.
What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why do young journalists risk their lives to tell the stories of strangers? Why do some people wait until the last minute to get to the airport while others get there much earlier than they need to? Why do entrepreneurs thrive in the face of uncertainty, while others cringe at the thought of leaving a stable nine-to-five job? Why are Asians more proactive in face of risk than Westerners?
Risk-takers are motivated by factors as wide and culture and values...
A "gray rhino" is a highly probable, high impact yet neglected threat: kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises, but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet Union...all were evident well in advance.
Why do leaders and decision makers keep failing to address obvious dangers before they spiral out of control? Drawing on her extensive background in policy formation and crisis management, as well as in-depth interviews with leaders from around the world, Michele Wucker shows in The Gray Rhino how to recognize and strategically counter looming high impact threats. Filled with persuasive stories, real-world examples, and practical advice, The Gray Rhino is essential listening for managers, investors, planners, policy makers, and anyone who wants to understand how to profit by avoiding getting trampled.
This audiobook features an introduction read by the author.
