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Audiobooks by Mary Curran Hackett

Browse audiobooks by Mary Curran Hackett, listen to samples and when you're ready head over to Audiobooks.com where you can get 3 FREE audiobooks on us

LoveReading Top 10

  1. How to Own the Room: Women and the Art of Brilliant Speaking Audiobook How to Own the Room: Women and the Art of Brilliant Speaking
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  2. Between the World and Me Audiobook Between the World and Me
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  3. The Gates of Athens: Book One of Athenian Audiobook The Gates of Athens: Book One of Athenian
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  4. Written in Blood Audiobook Written in Blood
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  5. The Giver of Stars: Fall in love with the enchanting Sunday Times bestseller from the author of Me B Audiobook The Giver of Stars: Fall in love with the enchanting Sunday Times bestseller from the author of Me B
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  6. The Last Widow Audiobook The Last Widow
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  7. Daughters of Cornwall Audiobook Daughters of Cornwall
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  8. How Do We Know We're Doing It Right?: Essays on Modern Life Audiobook How Do We Know We're Doing It Right?: Essays on Modern Life
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  9. The Facilitator Audiobook The Facilitator
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  10. The Lying Life of Adults Audiobook The Lying Life of Adults
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The Sephora Story: The Retail Success You Can't Make Up Audiobook

The Sephora Story: The Retail Success You Can't Make Up

Author: Mary Curran Hackett Narrator: Hayley Cresswell Release Date: May 2020

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches listeners how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. But it’s just makeup, right? Wrong. It’s an experience, and this audiobook will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora’s story, you will learn: - How to lead the evolution of a decades old brand and how to relaunch it in a new market. - How to create a customer experience that revolutionizes an industry. - How to bring together multiple brands under one roof without compromising their identities. - And how to reach a younger audience and ignite a passion for your product.

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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership Audiobook

The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership

Author: Mary Curran Hackett Narrator: Lisa Larsen Release Date: May 2020

What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy… until it was clear that they weren’t. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you’ll learn: - How to recognize underserved sections of a market. - How rejection by every company in the business doesn’t mean it’s time to quit. - How to determine what people want and how to get it to them. - And how to employ marketing campaigns that will change the way people live.

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