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Traction: How Any Startup Can Achieve Explosive Customer Growth
Brought to you by Penguin. In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice' Seth Godin, author of Linchpin © Gabriel Weinberg 2015 (P) Penguin Audio 2022
Gabriel Weinberg, Justin Mares (Author), Gabriel Weinberg (Narrator)
Audiobook
Super Thinking: Upgrade Your Reasoning and Make Better Decisions with Mental Models
Penguin presents the audiobook edition of Superthinking by Gabriel Weinberg and Lauren McCann, read by Rene Ruiz. You want to make better decisions. You want to be right more of the time professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity? Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop ground-breaking technologies and even travel to outer space. Building on our knowledge of well-known models such as the Bandwagon Effect or Paradigm Shift and introducing us to the lesser known like the Eisenhower Matrix or the Boiling Frog Symbol, this indispensable book distils the most effective mental models into a single, digestible volume. It will make even the most complex models accessible and engaging to enable you to make better, more informed decisions in every part of your life.
Gabriel Weinberg, Lauren Mccann (Author), Rene Ruiz (Narrator)
Audiobook
Traction: How Any Startup Can Achieve Explosive Customer Growth
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier-fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to: -Find and use offline ads and other channels your competitors probably aren't using -Get targeted media coverage that will help you reach more customers -Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates -Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work.
Gabriel Weinberg, Gabriele Weinberg, Justin Mares (Author), Gabriel Weinberg, Gabriele Weinberg (Narrator)
Audiobook
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