Let's be honest. You've tried the sticky-note inspirations, the motivational calendar, and the cute (but ineffective) "carpe diem" mug-yet your attitude hasn't changed. It's time to apply cutting-edge science to the challenges of daily life.
While everyone desires self-improvement, we are quickly frustrated when trying to implement the contradictory philosophies of self-appointed self-help gurus. Too often, their advice is based on anecdote and personal opinion, not real research.
Bestselling author of What Makes Your Brain Happy and Why You Should Do the Opposite David DiSalvo returns with Brain Changer: How Harnessing Your Brain's Power to Adapt Can Change Your Life. Drawing on the latest research in neuroscience, cognitive psychology, behavioral economics, communications, and even marketing, DiSalvo replaces self-help with "science help." He demonstrates how the brain's enormous capacity to adapt is the most crucial factor influencing how we feel and act-a factor that we can control to change our lives.
Findings show our brains are fluid and function much like a feedback loop: stimulants from both our environment and from within ourselves catalyze changes in the brain's response. That response then elicits additional inputs that the brain identifies and analyzes to further tailor its response. DiSalvo shows that the greatest internal tool we have to affect the feedback loop is metacognition ("thinking about thinking").
Littered with relatable examples and tackling major aspects of our lives including relationships, careers, physical health, and personal development, Brain Changer shows you how to harness metacognition to enrich your life.
Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us?
In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics-as well as interviews with many of the top thinkers in psychology and neuroscience today.
From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, DiSalvo argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
