Audiobooks by Brian Solis

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the

Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.Readers will walk away with everything they need to know about: Which social networks they should participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each network Increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketing programs using lessons learned in social media

Ashton Kutcher, Brian Solis (Author), Tom Zingarelli (Narrator)

Audiobook

Lifescale: How to Live a More Creative, Productive and Happy Life

Somewhere along the way, we got distracted. As much as we multitask, love our devices, and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt, and decreased creativity are just some of the effects coming to light in an age of digital distraction. It's time to reclaim our lives. It's time to take control. Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling (a.k.a. the endless scroll), we can learn to manage our time and inspire our own lives in a way that will bring meaning back-without sacrificing the benefits that our devices bring us. In Lifescale, Brian has done the legwork to pull together scientific findings and practical tools into one book. Listeners-especially those who are distracted-will connect with the humor, pathos, and inspiration found in this book.

Brian Solis (Author), Brian Solis (Narrator)

Audiobook

X: The Experience When Business Meets Design

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. Great products are no longer good enough to win in business. Creative marketing and delightful customer service, too, are not enough to succeed. Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences. Welcome to a new era of business in which your brand is defined by those who experience it. The future of business lies in experience architecture, and you are the architect.

Brian Solis (Author), Steven Menasche (Narrator)

Audiobook

What's the Future of Business: Changing the Way Businesses Create Experiences

Rethink your business model to incorporate the power of "user" experiences What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This audiobook explains why experience is everything and how the future of business will come down to shared experiences. Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth.

Brian Solis (Author), Sean Pratt (Narrator)

Audiobook

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

It's a new era of business and consumerism- and you play a role in defining it Today's biggest trends-the mobile web, social media, real-time- have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Its critical insights include: -Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences -Consumer influence is growing, and businesses can use this to their advantage -Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers -Create a culture of change to earn trust, influence, and significance among connected customers Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

Brian Solis (Author), Brian Solis, Sean Pratt (Narrator)

Audiobook