Browse audiobooks by Brant Cooper, listen to samples and when you're ready head over to Audiobooks.com where you can get 3 FREE audiobooks on us
Disruption Proof: Empower People, Create Value, Drive Change
CEO and founder of Moves The Needle and New York Times bestselling author of The Lean Entrepreneur Brant Cooper teaches leaders how to ensure their organizations are resilient, agile, and dynamic enough to endure long-term, weathering the storms of disruption and uncertainty. One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age-and further accelerated by the global COVID-19 pandemic-massive structural change is happening on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current reality. Through powerful case studies of notable corporations like Intuit, 3M, Cargill, and more, Cooper demonstrates how, with the right mindset and practical strategies, companies that focus on creating value for customers can thrive in the 21st century. Disruption Proof provides readers with detailed methods for progressing through four stages of implementation to embrace a new way of working company-wide, including how to: - develop an understanding of customers and colleagues that lead to insights (empathy) - run tests to challenge assumptions (exploration) - leverage data and insights to breakthrough biases (evidence) - balance operational execution with learning (equilibrium) - manage behavior to match corporate values (ethics) By adopting these 5Es, company leaders can empower employees to become creative problem solvers, ensuring their company's ability to navigate moments of crisis and find transformative opportunities. Cooper explains how reimagining work at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company towards durable success.
Brant Cooper (Author), Brant Cooper, Kirby Heyborne (Narrator)
Audiobook
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Mark
You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: -Apply actionable tips, tricks, and hacks from successful lean entrepreneurs -Leverage the Innovation Spectrum to disrupt existing markets and create new ones -Drive strategies for efficient market testing with Minimal Viable Products -Engage customers with Viability Testing and radically reduce the time and budget for product development -Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks -Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them -Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos
Brant Cooper, Patrick Vlaskovits (Author), Erik Synnestvedt (Narrator)
Audiobook
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