Audiobooks by Alex Varricchio

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LoveReading Top 10

  1. The Promise: WINNER OF THE BOOKER PRIZE 2021 Audiobook The Promise: WINNER OF THE BOOKER PRIZE 2021
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  2. Dune Audiobook Dune
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  3. The Christmas Escape Audiobook The Christmas Escape
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  4. Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness Audiobook Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness
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  5. Empireland: How Imperialism Has Shaped Modern Britain Audiobook Empireland: How Imperialism Has Shaped Modern Britain
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  6. As Good As Dead Audiobook As Good As Dead
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  7. How to Kill Your Family Audiobook How to Kill Your Family
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  8. Never Audiobook Never
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  9. Will: The Sunday Times Bestselling Autobiography Audiobook Will: The Sunday Times Bestselling Autobiography
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  10. Touch of Regret Audiobook Touch of Regret
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The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovati Audiobook

The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovati

Author: Alex Varricchio, Kiirsten May Narrator: Stephen Bowlby Release Date: April 2020

You're too close to your business, and it's killing your creativity Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox-the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common Proximity Paradoxes that affect a company's people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation.

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