Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert
In Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson's arsenal: the phone.
From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear. In addition to critical advice on how to call people you don't know, this timely and important book includes:
- A thorough introduction to the power of a proactive phone call
- Direction on how to use text messaging as an adjunct to phone sales
- Instructions on the appropriate role of social media, including LinkedIn, in boosting telephone sales
- Guidance on how to stop being afraid of phone calls and how to effectively warm up any cold call.
5-Minute Selling presents a proven, simple process that can double your sales, even if you don't have time for an elaborate new sales system. When you spend your days scrambling to take orders and resolving customer issues, there is little time for new sales techniques. This book is for you. In 5-Minute Selling, Alex Goldfayn describes how thousands of his clients and workshop attendees have generated dramatic annual sales growth with short bursts of action throughout the day. With three-second efforts throughout the day, you can add 50 to 100% to your sales.
The techniques in this book are simple but powerful: You'll learn the power of picking up the phone proactively to call customers and prospects when nothing is wrong, because almost nobody does this. You'll get approaches for offering customers additional products and services-and asking about what else they are buying elsewhere-because almost nobody does this either.
You'll also learn about the low-tech but incredibly effective singular impact of the hand-written note
In short, 5-Minute Selling is about showing customers and prospects that we care about them more than our competition does with simple, repeated, lightning-fast, high-value, consistent communications.
If you're in sales, fear has cost you millions of dollars, and this book is for you.
Fear is the reason most salespeople don't like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).
Fear is the reason we don't ask for the business more, even though our customers want to buy from us.
Fear is the reason we don't offer our customers additional products and services, even though they would love to buy more from us.
This book deals with that fear.
You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more.
You'll also learn a series of fast, simple sales-growth techniques-like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals-that will grow your sales . . . dramatically and quickly.
