This is a New York Times bestseller. Our subconscious is an important part of our daily lives, yet how much do we know about its mysterious inner workings? In Incognito, renowned neuroscientist and bestselling author David Eagleman draws on recent discoveries to illuminate the surprising unconscious processes of the brain. Why do you hear your name in a conversation that you didn't think you were listening to? Why does your foot hit the brake pedal before you are conscious of danger ahead? Why are you more likely to marry someone whose name begins with the same letter as yours? Why is it so difficult to keep a secret?
' The Malcolm Gladwell of brain science' Independent
'[An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself' Mail on Sunday
'Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase You don't know what you're doing! in the same way again' Time Out
'Breezy, fun, optimistic and full of the latest research' The Sunday Times
'Original and provocative... A smart, captivating book that will give you a prefrontal workout' Nature
A shining example of lucid and easy-to-grasp science writing' Independent on Sunday
Author
About David Eagleman
As an undergraduate David Eagleman majored in British and American Literature at Rice University before earning his PhD in Neuroscience at Baylor College of Medicine. He currently runs a neuroscience research lab where he studies time perception, synesthesia, and how neuroscience will influence the legal system. At night he writes fiction.
